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Minimalist black perfume bottle design by Dee April Parfums, photographed against a white background for our story section.

DEE APRIL PARFUMS

DEE APRIL PARFUMS is a modern fragrance house from Denmark, founded by fashion designer Dorte Agergaard.

Since 2023, we create conceptual fragrances with the “No Label, No Explanation” approach. What really matters for us is the scent itself and personal experience.

Our curated collection designed by Flair Paris perfumer Margaux Le Paih Guérin, combines the finest raw materials.

We believe fragrance is more than just a simple pleasure. It is a medium for art, a journey through memories and spaces, a form of self-expression. It tells a story that only reveals itself over time.

We hone authenticity, the power of black, pure minimalism, and a new definition of luxury.

Fragrance can easily become a part of your identity – an invisible, ephemeral armor of self-confidence and resilience.

Experience depth in simplicity.

Manifesto

We do not sell trends.
We distill emotions.

It’s all about nuance, not just notes.
A fragrance is not worn — it is inhabited.

Created in France. Born from intuition.
Crafted with artists, not algorithms.

We believe in mystery over marketing.
Silence over noise.
Subtlety is our rebellion.

There is no gender, only presence.
No top note, only memory.
We do not chase. We stay.

DEE APRIL PARFUMS.
Made to be remembered.
Not to please, but to stir.

Mission

In a world of noise and information overload, it’s important to find your anchor. We create perfumes that don’t need to shout to be heard. It is the scent itself and its inner power that truly matters.

DEE APRIL PARFUMS explores the hidden dimensions of scent. Our fragrances awake imagination, evoke memory, and redefine the everyday ritual of wearing perfume. A capsule wardrobe, bottled — to wear, mix, and express every mood.

Philosophy

DEE APRIL is more than a fragrance brand.
It is an invitation to explore the spaces between,
To discover depth in simplicity,
And to create personal connections
with scent that transcend the conventional.

Each fragrance is a quiet conversation.
A moment of self-discovery,
and an experience that belongs to the wearer alone.

True luxury hides — it’s open for those who dare to look closer.
We don’t explain — we whisper. In a world full of noise and blur, DEE APRIL PARFUMS returns to the essence.

Presented in a minimalist black bottle without any labels,
DEE APRIL lets its fragrances take center stage — simplicity and functionality that never distract from what truly matters.

Dorte
DEE
APRIL
Agergaard

Founder

DEE APRIL PARFUMS story rooted in fashion industry.

Its founder, Danish designer Dorte Agergaard, has a longstanding background in graphic and textile design. Her educational background includes Central Saint Martins in London. Before working with fragrances, she gained recognition for her digital textile prints and silk neckwear: scarves, ties and lavallière bows.

Dorte Agergaard’s approach is conceptual. She believe "True presence is felt. Not announced", and her artistry explores the unspoken. DEE APRIL’s creations stand out by quiet sophistication, when quality and details speak louder than words.

Philosophy

DEE APRIL is more than a fragrance brand. It is an invitation to explore the spaces between, to discover depth in simplicity, and to create personal connections with scent that transcend the conventional.

Each fragrance is a quiet conversation. A moment of self-discovery, and an experience that belongs to the wearer alone.

True luxury hides — it’s open for those who dare to look closer. We don’t explain — we whisper. In a world full of noise and blur, DEE APRIL PARFUMS returns to the essence.

Presented in a minimalist black bottle without any labels, DEE APRIL lets its fragrances take center stage — simplicity and functionality that never distract from what truly matters.

The New Definition of Luxury

Today, luxury is more than just the product itself; it’s about an authentic experience. That’s what DEE APRIL PARFUMS stands for: our concept and aesthetic lie in the meaningful connection between scent and the wearer.

Our fragrances designed with attention to every detail — from the formula to the tactile finish of the packaging. Perfume compositions are crafted by Margaux Le Paih Guérin from the finest raw materials.

They leave a lingering sillage that evolves beautifully throughout the day, creating a captivating halo around the wearer. Longevity, projection and overall performance are crucial characteristics for us.

But what is also important is the message, captured in our scents: true sophistication doesn’t need loud names and labels. Our brand resonates with people who think of perfume more as an art form, merely product. An intellectual kind of luxury, beyond material rarity.

Fragrance Studio: Flair Paris

DEE APRIL PARFUMS collaborates with independent perfume atelier Flair. Since 2012, the Paris-based fragrance studio has established itself as a benchmark in the niche segment. Under the leadership of Amélie Bourgeois and Anne-Sophie Behaghel, the studio now supports over 60 brands across Europe and around the world, including DEE APRIL PARFUMS.

Flair Paris is famous for its direct, hands-on approach with brands and artists. Their team works with the finest suppliers and explore rare and premium ingredients. Creative freedom is a core philosophy of Flair, and it helps bring extraordinary ideas to life. Here, fragrance is not just a product — it’s an experience, reflecting DEE APRIL’s ethos.

Margaux
Le
Paih
Guerin

Perfumer

Margaux Le Paih Guérin, part of Flair Paris, is considered a rising star in the new wave of perfumers. She honed her expertise at the prestigious école supérieure du parfum and through years of work with renowned perfume houses such as Firmenich and Flair Paris, becoming a master of experimental and unconventional fragrances.

In addition to her collaboration with DEE APRIL, she has created fragrances for Borntostandout®, BDK Parfums, Notes de Bas de Paje, Versatile Paris, Sora Dora, Astrophil & Stella, Hima Jomo, Hunq, and Insenf.

Her creations have gained significant attention at perfume exhibitions among industry experts.

InstagramNewsletterCookiesGDPRDisclaimer

2025 © DEE APRIL

DEE APRIL PARFUMS

DEE APRIL PARFUMS is a modern fragrance house from Denmark, founded by fashion designer Dorte Agergaard.

Since 2023, we create conceptual fragrances with the “No Label, No Explanation” approach. What really matters for us is the scent itself and personal experience.

Our curated collection designed by Flair Paris perfumer Margaux Le Paih Guérin, combines the finest raw materials.

We believe fragrance is more than just a simple pleasure. It is a medium for art, a journey through memories and spaces, a form of self-expression. It tells a story that only reveals itself over time.

We hone authenticity, the power of black, pure minimalism, and a new definition of luxury.

Fragrance can easily become a part of your identity – an invisible, ephemeral armor of self-confidence and resilience.

Experience depth in simplicity.

Minimalist black perfume bottle design by Dee April Parfums, photographed against a white background for our story section.

Manifesto

We do not sell trends.
We distill emotions.

It’s all about nuance, not just notes.
A fragrance is not worn — it is inhabited.

Created in France. Born from intuition.
Crafted with artists, not algorithms.

We believe in mystery over marketing.
Silence over noise.
Subtlety is our rebellion.

There is no gender, only presence.
No top note, only memory.
We do not chase. We stay.

DEE APRIL PARFUMS.
Made to be remembered.
Not to please, but to stir.

Mission

In a world of noise and information overload, it’s important to find your anchor. We create perfumes that don’t need to shout to be heard. It is the scent itself and its inner power that truly matters.

DEE APRIL PARFUMS explores the hidden dimensions of scent. Our fragrances awake imagination, evoke memory, and redefine the everyday ritual of wearing perfume. A capsule wardrobe, bottled — to wear, mix, and express every mood.

Founder

DEE APRIL PARFUMS story rooted in fashion industry.

Its founder, Danish designer Dorte Agergaard, has a longstanding background in graphic and textile design. Her educational background includes Central Saint Martins in London. Before working with fragrances, she gained recognition for her digital textile prints and silk neckwear: scarves, ties and lavallière bows.

Dorte Agergaard’s approach is conceptual. She believe "True presence is felt. Not announced", and her artistry explores the unspoken. DEE APRIL’s creations stand out by quiet sophistication, when quality and details speak louder than words.

Philosophy

DEE APRIL is more than a fragrance brand. It is an invitation to explore the spaces between, to discover depth in simplicity, and to create personal connections with scent that transcend the conventional.

Each fragrance is a quiet conversation. A moment of self-discovery, and an experience that belongs to the wearer alone.

True luxury hides — it’s open for those who dare to look closer. We don’t explain — we whisper. In a world full of noise and blur, DEE APRIL PARFUMS returns to the essence.

Presented in a minimalist black bottle without any labels, DEE APRIL lets its fragrances take center stage — simplicity and functionality that never distract from what truly matters.

Fragrance Studio: Flair Paris

DEE APRIL PARFUMS collaborates with independent perfume atelier Flair. Since 2012, the Paris-based fragrance studio has established itself as a benchmark in the niche segment. Under the leadership of Amélie Bourgeois and Anne-Sophie Behaghel, the studio now supports over 60 brands across Europe and around the world, including DEE APRIL PARFUMS.

Flair Paris is famous for its direct, hands-on approach with brands and artists. Their team works with the finest suppliers and explore rare and premium ingredients. Creative freedom is a core philosophy of Flair, and it helps bring extraordinary ideas to life. Here, fragrance is not just a product — it’s an experience, reflecting DEE APRIL’s ethos.

Perfumer

Margaux Le Paih Guérin, part of Flair Paris, is considered a rising star in the new wave of perfumers. She honed her expertise at the prestigious école supérieure du parfum and through years of work with renowned perfume houses such as Firmenich and Flair Paris, becoming a master of experimental and unconventional fragrances.

In addition to her collaboration with DEE APRIL, she has created fragrances for Borntostandout®, BDK Parfums, Notes de Bas de Paje, Versatile Paris, Sora Dora, Astrophil & Stella, Hima Jomo, Hunq, and Insenf.

Her creations have gained significant attention at perfume exhibitions among industry experts.

InstagramNewsletterCookiesGDPRDisclaimer

2025 © DEE APRIL

The New Definition of Luxury

Today, luxury is more than just the product itself; it’s about an authentic experience. That’s what DEE APRIL PARFUMS stands for: our concept and aesthetic lie in the meaningful connection between scent and the wearer.

Our fragrances designed with attention to every detail — from the formula to the tactile finish of the packaging. Perfume compositions are crafted by Margaux Le Paih Guérin from the finest raw materials.

They leave a lingering sillage that evolves beautifully throughout the day, creating a captivating halo around the wearer. Longevity, projection and overall performance are crucial characteristics for us.

But what is also important is the message, captured in our scents: true sophistication doesn’t need loud names and labels. Our brand resonates with people who think of perfume more as an art form, merely product. An intellectual kind of luxury, beyond material rarity.